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Legal — Advertisers

Advertising Terms

Last updated: 1 June 2026

These Advertising Terms ("Advertising Terms") govern the purchase and display of advertising, sponsored placements and partner promotions ("Adverts") on Detour Global, operated by Detour Global Ltd ("Detour", "we", "us"). They sit alongside our main Terms & Conditions, Acceptable Use Policy, Privacy Policy and Subscription & Billing policy. If there is a conflict on advertising matters specifically, these Advertising Terms prevail.

1. Eligibility

To advertise on Detour Global you must be a legitimate business or sole trader, at least 18 years old, registered in your jurisdiction where required, and authorised to enter into these Advertising Terms on behalf of the advertised business. We may request proof of identity, registration, licensing or insurance at any time and may refuse, suspend or terminate an account that cannot demonstrate eligibility.

2. Subscription plans and pricing

We currently offer three advertising tiers, each billed monthly in GBP via our payment processor:

Prices exclude VAT and any local taxes, which are calculated and collected at checkout where applicable. We may change prices for future billing periods on at least 30 days' notice; price changes do not apply retroactively to a period you have already paid for.

3. Billing, renewals and cancellation

Subscriptions renew automatically each month on the anniversary of your first successful payment until cancelled. You can cancel at any time from your account; cancellation takes effect at the end of the current paid period, and your Adverts will remain live until that date. We do not provide pro-rata refunds for partial months once a billing period has started, except where required by law.

If a payment fails we will attempt to retake payment over a reasonable retry window. If payment cannot be collected we may suspend or remove your Adverts and downgrade your account.

4. Content standards

Adverts must be lawful, honest, decent, truthful and consistent with the UK CAP Code and any applicable advertising regulations in the territories targeted. Adverts must not:

All Adverts must be clearly identifiable as advertising or sponsored content and must not be designed to mimic editorial content.

5. Review and editorial control

Detour reviews every Advert before it goes live and reserves the right, at its sole discretion, to reject, edit, pause or remove any Advert that does not meet these standards, that has become inaccurate, or that we believe damages the Detour brand or community. Where reasonable we will tell you why and give you an opportunity to amend. Removal for breach of these Advertising Terms does not entitle you to a refund.

6. Your content, licence and warranties

You retain ownership of the logos, photos, copy and other materials you supply for your Adverts ("Advertiser Content"). You grant Detour a worldwide, non-exclusive, royalty-free licence to host, reproduce, adapt for formatting, and display your Advertiser Content on Detour Global and in associated promotional channels (including our newsletter and social channels) for as long as your subscription is active, plus a reasonable archival period.

You warrant that you own or have all necessary rights to the Advertiser Content, that it does not infringe any third-party rights, that any factual claims are accurate, and that any individuals featured have consented to their image being used commercially.

7. Performance, placement and reporting

We will use commercially reasonable efforts to deliver the placements described in your plan, but we do not guarantee any specific level of impressions, clicks, bookings, revenue or search ranking. Performance reports are provided on a best-efforts basis using our internal analytics; minor discrepancies with third-party tracking are normal and do not constitute a service failure.

8. Indemnity and liability

You indemnify Detour against any claims, losses, damages, fines and reasonable legal costs arising from your Advertiser Content, your products or services, or your breach of these Advertising Terms. To the fullest extent permitted by law, Detour's total liability to you under or in connection with your advertising is limited to the fees you have paid us in the 12 months preceding the claim. Nothing in these Advertising Terms limits liability for death, personal injury caused by negligence, fraud or any other liability that cannot be limited by law.

9. Suspension and termination

We may suspend or terminate your advertising account immediately if you materially breach these Advertising Terms, our Acceptable Use Policy or applicable law, if your payment method repeatedly fails, or if your Adverts pose a risk to our users. Where the cause is a non-material breach we will give you a reasonable opportunity to fix it first.

10. Data protection

We process advertiser data (contact, billing and performance data) in accordance with our Privacy Policy. Where our reporting includes information about individual users it is aggregated and anonymised. You must comply with all applicable data protection laws in respect of any personal data you collect from leads generated by your Adverts.

11. Changes to these Advertising Terms

We may update these Advertising Terms from time to time. We will notify active advertisers by email at least 14 days before material changes take effect. Continued use of the advertising service after that date constitutes acceptance.

12. Governing law and contact

These Advertising Terms are governed by the laws of England and Wales, with exclusive jurisdiction in the courts of England and Wales. For advertising or legal queries contact advertising@detourglobal.co.uk or legal@detourglobal.co.uk.

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